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Our “Be.V.I” line, which was created from a demand by several Virgin Islands students attending universities overseas, who were desperately seeking to express their patronage to their Virgin Islands home other than through the traditional waving of country flag. Their cry was heard, their demand was met, and “Be.V.I” was born. This was the first step in realizing that “judging a book by its cover” isn’t necessarily a bad thing, as we quickly discovered that our customers prefer to express their true self, and identity through what they wear. Since then, Be.V.I product line has expanded tremendously and you can now buy everything Be.V.I from swimwear, to blankets, to beach towels, to bags, to scarves, to footwear and more!
Elevated came about in late 2017, when I was at my lowest point in life. Nova Vita was born, Be.V.I was already a known brand, and I needed a name that will bring upliftment not only to myself but to people that can relate to it.
In designing the logo I ensured that a Lion head was placed in representing braveness, strength, persistence, fierceness, the will to survive, and fearlessness required to break barriers. The upward arrows simply means the sky’s the Limit! Colors were chosen from my obsession with earth tone colors.
